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Project type
Branding, Naming and Visual Identity
Date
2017
Location
Brooklyn, NY
Role
Agency Selection, Art Direction, Project Management, Designer
Link
Caesura is a hip building located in Brooklyn's cultural district and is a stone's throw from the Barclays Center. This brand communicates and reflects 'sanctuary' amongst other things, especially with the hustle of the city as well as the all of the excitement and cultural offerings that the neighborhood has to offer. The design elements of the entrance artwork heavily influenced the creative for this brand. I oversaw agency selection, building naming, brand positioning as well the creative identity development. This was a thorough branding effort from start to finish and included signage and marketing collateral that I designed, as well as the direction and creative oversight of a custom website.









